Hi, I’m Cassidy

I'm a creative strategist and brand designer who brings both analytical insight and creative vision to every project. Sometimes that means building a full brand system from the ground up. Other times it means writing the story that anchors a campaign, designing the deck that sells it to the room, or crafting the annual report that shows where it all led.

But it always starts in the same place: getting to the core idea behind a brand and building everything else from there. My background in psychology and neuroscience informs how I think about identity and meaning in brands. To me, strategy, storytelling, and design are all parts of the same discipline of brand thinking.

Recent Projects

Seattle Animal Foundation

Closer To Home

SEVEN haircare

Forward Party

Herd Freed Hartz

Portalus

Ian Story

Testimonials

Cassidy is an experienced nonprofit communications and marketing professional with a strong background in storytelling, digital content, and brand management. She’s skilled at crafting engaging narratives that elevate organizational missions and connect communities, with hands-on experience in social media strategy, design, and public relations.
My team and I greatly benefited from Cassidy's wide-ranging talents and expertise. She identified and implemented several technology solutions, seamlessly connecting our CRM to multiple platforms, and led the company through a brand discovery process that resulted in an updated and modernized brand style guide. Cassidy's professionalism and collaborative nature made her a favorite among my team. From her polished and approachable demeanor to her meticulous strategic planning, she displayed the ability to be both creative and analytical.
I worked with Cassidy directly on a team for many years at Horizon Realty Advisors, LLC. Cassidy is an excellent media, graphic design, and UX creator. I personally saw her reach far beyond her own skills to meet changing business needs in the marketing space, and learn a lot of programming and UI practices on the fly. That's not easy, and is an especially rare find in a talented visual designer. Given the chance I would work with Cassidy again in a heartbeat.
Cassidy has proven herself to be a valuable creative asset over the years I've worked with her at Horizon. She excels at identifying interesting questions and answering them with limited resources. I can count on her for everything from turning around a design project with impossible speed to improving a process with a thoroughly researched solution. I would recommend Cassidy as a killer multi-tool in the world of marketing.