Fostering Community.
Bellwether Housing is Seattle’s largest nonprofit affordable housing provider, dedicated to creating stable communities and expanding access to opportunity through housing.
Client
Bellwether Housing
Services
Art Direction, Graphic Design, Integrated Marketing & Communications Strategy, Website Design & Management, Digital Advertising, Email Marketing, Social Media Management
The Situation
Bellwether Housing’s annual Closer to Home Luncheon is its signature fundraising event. For this high-profile gathering, the organization needed an integrated campaign that would unify event branding, digital promotions, and donor communications, ensuring a polished and impactful presence across every channel.
The Solution
The campaign was built around a comprehensive marketing and communications strategy. This included art direction of custom illustrations in collaboration with Anne Siddall Design, direct design of both print and digital collateral, development and maintenance of the event website, and execution of all promotions through email, social media, and digital advertising. Art direction also extended to the production of two storytelling videos in partnership with Playfish Media, ensuring cohesive storytelling across mediums. Every element was carefully coordinated to deliver a consistent and compelling experience for attendees and donors.
The Challenge
The primary challenge was ensuring consistency and quality across a wide range of platforms and deliverables, each with tight timelines leading up to the event. Through close collaboration with creative vendors and detailed project management, the campaign maintained a unified brand presence while meeting critical deadlines.
The Outcome
Donations grew from $364,000 to $628,000, a 73% increase, marking the most successful fundraiser in Bellwether’s history.
Attendance increased from 650 to 750, a 15% growth, strengthening community engagement.
Cohesive, multi-channel campaign, ensuring consistent branding and messaging across all event touchpoints.
