Not Left. Not Right. Forward.
Client: Forward Party
Services: Brand Identity System: Logo Design, Visual Design, Digital Marketing
Forward Party, founded by Andrew Yang, launched with a clear premise: that American politics didn't have to be a binary choice. But a big idea needs a brand that can carry it. For a movement positioning itself outside the traditional left-right divide, the visual identity had to feel genuinely different, modern enough to attract a younger audience and approachable enough not to alienate anyone else.
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Designing for a political organization that explicitly wants to avoid looking political is a genuinely tricky brief. The brand needed to signal unity and optimism without borrowing the visual language of either party, and it had to work across a wide range of applications, from social media to merchandise to print, all at launch speed.
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A clean, bold brand identity that launched across digital and physical platforms simultaneously. The logo and visual system gave the Forward Party a recognizable presence from day one, with social media layouts and merchandise designs that extended the brand into the hands of supporters.
Logo Design
Logo Applications
Social Media Design
Social Media Advertisement
Poster Design