Christina had built her brand herself when she was starting out, and it served her well. But as her practice evolved, so did what she needed from it. She was ready to invest in something that could hold the full weight of her story, her credibility, and her vision for where she was headed. The creative direction drew on her Guatemalan heritage, taking inspiration from the intricate sawdust carpets and embroidery traditions of Guatemala for the color palette and pattern work, and building out her existing Greenhouse Circle concept into a full brand narrative rooted in the metaphor of growth and gardening.

Christina now has a cohesive brand system that tells her full story, from strategy and messaging through to visual identity, copywriting, and website. The tagline "Grow in Full Color," the new logo, the custom icons, and the copy throughout the site all extend a single, intentional narrative that feels as specific as her work.

Within one month of launch she saw 1.5x more clients and, in her own words, felt a huge weight lifted off her shoulders.