A brand with great bones but no connective tissue. SEVEN had a loyal salon partner network, a growing product line, and compelling visual assets, but no unified strategy tying it all together. Messaging was inconsistent, digital performance was under-optimized, and there was no formal playbook to guide internal teams or external partners. The work required both big-picture strategic thinking and hands-on execution across every channel simultaneously.

A comprehensive brand playbook gave SEVEN a consistent voice, visual system, and strategic direction to grow from. With the strategy in place, the brand showed up cohesively across product launches, digital channels, social media, and partner education. Revenue grew 30% year over year and ROAS improved 34% through a restructured multichannel digital approach spanning paid media, email, and SEO.