I'm a creative strategist and brand designer who brings both analytical insight and creative vision to every project. Sometimes that means building a full brand system from the ground up. Other times it means writing the story that anchors a campaign, designing the deck that sells it to the room, or crafting the annual report that shows where it all led.

But it always starts in the same place: getting to the core idea behind a brand and building everything else from there. My background in psychology and neuroscience informs how I think about identity and meaning in brands. To me, strategy, storytelling, and design are all parts of the same discipline of brand thinking.