I'm a brand strategist and creative leader based in Seattle who has spent the last decade helping organizations figure out who they are and show up that way. Sometimes it's through a full rebrand or a storytelling system that gives a brand its direction. Sometimes it's through a multi-channel campaign, a presentation deck, or directing a brand video that brings it all to life. Sometimes it's by designing product packaging, a website, an annual report, or a long-form publication that makes complex information feel accessible.

But it always starts in the same place: getting to the core of what a brand is actually about and building everything else from there. I bring both strategic thinking and creative execution to that work. My background in psychology and neuroscience shapes how I think about why certain stories stick and why some brands feel coherent and others don't.